I’m Demetris Demetriou, a New York–based multidisciplinary creative director and designer working across brand identity, art direction, campaigns, packaging, digital, and experiential design.

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My work focuses on building cohesive visual worlds, from the initial concept and creative direction through production and final execution. I approach each project with a balance of strategy and visual storytelling, creating identities and experiences that translate consistently across physical and digital touchpoints.

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Throughout my career, I’ve worked across fashion, lifestyle, consumer products, and retail, developing creative for brands and retailers including 32 Degrees, Layer Zero, Calvin Klein, Bloomingdale’s, and Neiman Marcus. My experience spans everything from brand development and campaign art direction to packaging, e-commerce, photoshoots, retail presentation, and large-scale brand experiences.

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My approach combines creative direction with hands-on design and product development. From 2022–2024, products I independently designed and developed across product, graphics, and packaging generated more than $3.2M in reported net sales across nearly 250,000 units.

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Most recently, my work has expanded into leading multidisciplinary creative projects, collaborating with photographers, models, stylists, agencies, vendors, and internal teams to bring brands from concept to market.​

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Selected capabilities
Creative Direction · Art Direction · Brand Identity · Campaigns · Packaging · Digital · E-commerce · Experiential Design · Production