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Portfolio

Hershey's Kisses

Crystal Candy Dish: 2022

This exquisitely crafted crystal candy dish has been the top-selling item in my department for years, and as the lead designer, I have been responsible for maintaining its position as the market leader.

 

In 2022, I introduced three new color variations—blush, blue, and amber—alongside a redesigned packaging that strictly follows the Hershey Kisses Brand guidelines surpassed our sales expectations but keeping the same size and design. This initiative achieved a remarkable 45% profit margin.

Crystal Candy Dish: 2023

To build on this success, we launched an exclusive new color for 2023: iridescent green. The previous color variants have continued to perform exceptionally well, with a notable margin increase to 59% for each color in 2024. However, the new Iridescent green candy dish reach a 62% margin in sales surpassing the 3 colors from last year. 

Crystal Candy Dish: 2024

To further enhance the appeal and diversity of the collection, we are introducing two vibrant new colors—hot pink and grape. These additions are expected to achieve an impressive margin of 65%, the highest across the entire product line. This significant margin underscores the continued success of the candy dish and reinforces its status as an ideal giftable item.

 

By incorporating these bold new colors, we not only elevate the product line but also cater to evolving market trends and consumer preferences, ensuring the candy dish remains a top choice for discerning buyers.

Ornament Collection: 2024

Recognizing Macy’s as our top buyer for this item, we responded to their request for an exclusive offering by introducing our ornament collection.

 

These ornaments, handcrafted from borosilicate glass, feature the same iconic design and cut as the candy dish, and are available in three festive holiday colors: clear, red, and green. This new addition brings a delightful seasonal touch to the Kisses collection, reinforcing our commitment to innovation and quality. 

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The ornament collection has achieved an impressive 65% profit margin, generating over $20,000 in net revenue for the company.

HSY Kisses Candy Dish: 2023

To build on this success, we are launching an exclusive new color for 2023: iridescent green. The previous color variants have continued to perform exceptionally well, with a notable margin increase to 59% for each color in 2024. However, the new Iridescent green candy dish reach a 62% margin in sales surpassing the 3 colors from last year. 

This success not only underscores the collection’s strong market potential but also solidifies opportunities for further expansion within the product line. By responding to Macy’s exclusive request and delivering high-quality, aesthetically appealing products, we reinforce our position as a leader in premium, gift-able merchandise.

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