Creative Director & Designer
BRAND
Crystal Giftware Collection
HERSHEY KISSES
Licensed Product Design & Development · Color & Finish · Packaging
One iconic form.
An evolving collection.
Building on an established Hershey’s Kisses crystal candy dish, I expanded the program through new colorways, finishes and redesigned packaging while maintaining the recognizable Kisses silhouette and Hershey’s brand standards. The collection continued to evolve across multiple seasons before expanding into a new holiday ornament format.
6+
NEW COLOR & FINISH DIRECTIONS
3 YEARS
2022—2024
COLLECTION EVOLUTION
2 FORMATS
CRYSTAL GIFTWARE
+ ORNAMENTS
01 • THE PRODUCT
One silhouette.
Multiple expressions.
02 · COLOR & BRAND
Recognizable at first glance.
01
New colorways and finishes expanded the established Kisses form into a broader collectible assortment.
02
The iconic Hershey’s Kisses silhouette remained the visual anchor across every variation.
03
Transparency, color and iridescent treatments created differentiation while keeping the collection cohesive.
04
Packaging was redesigned around Hershey’s brand guidelines for a consistent licensed retail presentation.
03 · COLLECTION EVOLUTION
Designed to keep evolving.
3
2022 - NEW COLORWAYS
Blush, blue and amber introduce a broader color direction alongside redesigned licensed packaging.
+1
2023 - NEW FINISH
Iridescent green adds a more expressive surface treatment to the core crystal program.
+2
2024 - NEW COLORWAYS
Hot pink and grape extend the assortment with bolder seasonal color expressions.
One icon.
A new format.
From crystal giftware to holiday ornaments.
Building on the established Kisses product language, I expanded the concept into a smaller-scale seasonal ornament collection, translating the recognizable form into clear, red and green borosilicate glass.
• 2L x 2W x 3H inches (each) • Borosilicate glass material
04 · COMMERCIAL PERFORMANCE
78K+
REPORTED UNITS
$195,897
REPORTED NET AMOUNT
3
3 REPORTED YEARS
Based on internal product sales reports, 2022—2024. Financial figures shown as reported net amount.