Creative Director & Designer
A holiday idea built into a multi-year collection.
A multi-year holiday collection developed for Neiman Marcus, spanning decorative tabletop and gifting products. I designed and developed the products, graphics and packaging, translating a cohesive Nutcracker concept across an expanding assortment.
Each product sold out within its first month, outperforming initial sales projections by 150% and leading to an expanding, multi-year partnership with Neiman Marcus.
9K+
PRODUCT UNITS
2022-2025
$63.6K
REPORTED
NET AMOUNT
3 YEARS
COLLABORATION
2022-2025
10+
HOLIDAY PRODUCT
DESIGNS
01 • THE COLLECTION
• 8L x 8W x 12H inches • Handcrafted Porcelain Material • Hand-painted
• 12L x 10W x 2H inches • Handcrafted Porcelain Material • Hand-painted
• 5L x 4W x 5.5H inches • Handcrafted Porcelain Material • Hand-painted
• 2.25L x 1.75W x 3.5H inches • Handcrafted Porcelain Material • Hand-painted
02 · DESIGN & DEVELOPMENT
From concept to production.
01
Concept &
Sketching
02
Artwork &
Product Design
03
Sampling &
Development
04
Graphics &
Packaging
03 · COLLECTION GROWTH
Designed to return.
1000 Units
2022
Initial Nutcracker program establishes the visual direction.
3000 Units
2023
The program expands into a broader holiday assortment.
5000 Units
2024
The collection grows again with additional product formats.
From one product to a multi-year collection.
04 · COMMERCIAL PERFORMANCE
9K+
REPORTED UNITS
$63,616
REPORTED NET AMOUNT
3
YEARS 2022, 2023 & 2024
Based on internal product sales reports, 2022—2024. Financial figures shown as reported net amount.
