Developed as a Buc-ee's exclusive, this wooden serving board was designed from concept through final production, balancing function, recognizable brand cues and retail appeal. I independently developed the product design, graphics and packaging as one complete consumer product.

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With sales exceeding 25,000 units in 2023 and achieving a remarkable 69% profit margin, this Buc-ee's exclusive item stands out as one of my top-selling products. The serving board maintained substantial volume across two consecutive reporting years, demonstrating that the design translated successfully from concept into a high-volume retail product.