Art & Print Design

As the art director for this project, I focused on capturing the intricate beauty of silverware inspired by the organic textures of birchwood. I envisioned a seamless blend of nature and elegance, guiding the team to select a warm, earthy palette that complemented the gleam of the silver.

The set was designed to evoke a rustic yet refined atmosphere, with strategically placed birchwood elements creating a harmonious backdrop. I collaborated closely with the photographer, ensuring each shot highlighted the delicate interplay between the smooth surfaces of the silverware and the natural grain of the wood, resulting in images that celebrated both craftsmanship and the artistry of nature. This was featured on the Tableware Today magazine October/November 2022 issue - click for more information.