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Creative Director & Designer
BRAND
Brand Launch & Creative Direction
LAYER ZERO
Creative Direction · Art Direction · Brand Design · Campaign · Creative Production · Packaging · Digital · Experiential Design
From brand identity to
full-scale experience.
I led the creative development of Layer Zero across brand expression, campaign, packaging, digital, photoshoot production and experiential design — building a cohesive visual world from concept through launch.
170+
LAUNCH GUESTS
16+
MEDIA PLACEMENTS
$15.1M+
REPORTED EARNED MEDIA VALUE
01 · THE BRAND
Built from the
first layer out.
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02 · CAMPAIGN & CREATIVE PRODUCTION
From creative direction to the final frame.
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The brand,
in motion.
Extending the Layer Zero visual system across e-commerce, email, social and campaign communications to create a consistent digital brand experience.
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E-mail Marketing
03 · THE EXPERIENCE
From screen to space.
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Launch
night.
170+
GUESTS · NYC
VIP GUEST: BROOKS NADER
VIP GUEST: BROOKS NADER
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Candace Bushnell
American author and journalist
Kiana Alexis
Fashion Model
Eva Vos
DJ/Songwritter
Candace Bushnell
American author and journalist
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DJ: NIKS
DJ: NIKS
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04 · IMPACT
From launch to cultural reach.
$15.1M+
REPORTED EMV
1.64B+
REPORTED UVM
16+
CONFIRMED MEDIA PLACEMENTS
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